Anything you want to do has to start with the impact you’re meant to make.

We’ve found most companies either don’t have a clear compelling mission and/or values statement or it does nothing more than just adorn a wall in the business, but these things should be the living and breathing core of your business. If you want motivated customers, engaged teams as well as clear, corporate direction (not to mention personal focus), then the answer to “what you do” and “why that’s important” has to be bigger than just making money with a listing of your products and/or services.

There’s something driving every action within your business and being able to clearly communicate that lets others know who you are, how you do it and why that’s important so you can uniquely deliver results that stand out from other businesses. The challenge is without someone using the right system to help clarify that core ideology, you’ll find it almost impossible to take what’s in your “gut” and give it words.